Expertise

Mark Cherney heads up this division of Cherney & Associates. He is also the CEO of Prologics, LLC, a firm that provides prostate cancer center development and management services to radiation oncologists and urologists.

Mr. Cherney has over 30 years of general management experience with healthcare start-ups, turnarounds, mid-sized and Fortune 500 companies and over 20 years of experience in the diagnostic and therapeutic center management business.

Mr. Cherney was formerly the CEO of Dolphin Medical, Princeps, Inc. and Endocare, Inc. He has also held senior management positions with Medstone, Inc., AMI Diagnostic Services, Inc., Norse Instruments (Division of Raychem), Baxter International, American Hospital Supply and Abbey Medical.

Our Methodology

Our radiation oncology/diagnostic imaging division develops financially viable radiation oncology and diagnostic imaging centers by creating the most efficient and effective systems and technology possible in today’s competitive environment.

Few diagnostic or therapeutic centers are able to maximize their market share potential. At Cherney & Associates, we have a proven track record of driving the revenue line with profitable business and minimizing unnecessary expenses….our services include:

Marketing and Sales Management

  • Market assessments

  • Strategic, business and marketing plans

  • Sales and sales team management

Operational Management

  • Personnel management

  • Information systems management

  • Technology acquisition

Start-up Services

Starting up a radiation oncology or diagnostic imaging center today can be risky business. We take the risk out of these ventures by methodically analyzing the local market and designing a start up plan that will meet investor needs. If the business doesn’t look like it will be feasible, we let you know quickly and let you know why it doesn’t make sense. If it is viable, we can provide the following services:

  • Market feasibility studies

  • Business plans

  • Location identification

  • Design and implementation of construction and built out

  • Fully integrated technology and equipment plans

  • Ongoing management

Turn-around Services

When a business careens out of control, it takes a lot of tenacity and know-how to get it back on track. Our management team has the know-how to analyze the business, design a turn-around strategy and get it back on track. Our process for successful turnarounds includes:

  • Analyzing strengths and weaknesses within the business

  • Conducting a market analysis to identify opportunities and threats to the business

  • Assessing business strategies, people and plans and make changes where necessary

  • Studying the financial status of the business and designing a turn around plan

  • Taking over the management of the business, if needed

  • Assessing the current technology and making adjustments where needed

  • Providing ongoing management to meet the needs of the center

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Contact Us:

9719 Concord Pass

Brentwood, TN 37027

Telephone: 615-776-3399

Fax: 615-776-3492

Email: Cherneyaj@aol.com

 

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