Cherney & Associates is a marketing and sales consulting firm that specializes in the healthcare industry. Cherney & Associates provides strategic planning, market research, marketing strategies, sales training and managed care strategies for manufacturers, distributors, hospitals, medical groups, alternate site and homecare providers.

Alison Cherney, President of the company, is a nationally recognized marketing and sales expert in the healthcare industry; she is an accomplished author who has written hundreds of articles that have been published in industry trade publications, written several books on marketing and sales strategies and speaks frequently at national healthcare association meetings

Cherney & Associates has worked extensively with many of the industry leaders in their market segments including Air Products and Bard, leaders in the medical device industry, Apria Healthcare and OPTIONCare, homecare services leaders, Roche, Merck and Kobayashi Pharmaceuticals in the pharmaceutical industry and some of the largest healthcare systems including Catholic Healthcare West

Our mission at Cherney & Associates is to help clients increase their revenue and grow their business in profitable market segments by identifying growth opportunities within current markets or explore those in new markets that will produce realistic and profitable growth for clients, utilizing an extensive knowledgebase of the managed care, Medicare and Medicaid payer segments and leveraging this expertise to create profitable growth strategies for clients and offering cost-effective consulting solutions for companies of any size

Marketing Services

Managed Care Marketing Strategy Development:

• HMO, PPO, self-insured and TPA marketing strategies

• Services & products which are valued by managed care decision makers

• Risk sharing pricing structures

• New distribution channels

• Promotional strategies

• RFI and RFP responses

Market Assessments and Market Research:

• Analyze new products and services lines

• Quantify traditional and managed care markets

• Conduct marketing due diligence on acquisitions and mergers

Strategic, Business and Marketing Planning:

• Conduct onsite planning sessions

• Generate market assessment data

• Evaluate strengths, weaknesses, opportunities and threats

• Assist with development of strategies, business and marketing plans

Sales Services

Sales Team Reengineering:

• Customized interviews with sales people and managers

• An assessment of customer expectations

• Competitor evaluations

Sales Training:

• Executive and consultative selling skills

• Managed care selling strategies

• Negotiation skills

• Territory management

Incentive Plan Design:

• Sales incentive plan evaluations

• Design incentive plans to meet revenue objectives

Cherney & Associates Clients

Our clients include privately held start-ups to publicly held billion dollar firms. We have worked with over 300 clients since our inception in 1989. Some of our larger clients include: