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How to Create a Homecare Marketing Plan Workbook
This planning workbook is designed for
infusion therapy, HME/RT, intermittent and extended care managers
who want a step-by-step process for completing a marketing plan
which will meet revenue objectives. Contains detailed information on
the planning process, market assessment questionnaires, guidelines
for writing the marketing plan and a sample marketing plan. AICs: Marketing, Operations and Reimbursement Guidelines
This
marketing manual includes models of the major types of ambulatory
infusion centers, the types of IV patients sent to centers as well
as strategies for marketing, operations and reimbursement with AICs.
It includes the how to's of setting up and growing an AIC business.
Guidelines for Selling the Top Infusion Therapy Diagnosis
Closing infusion therapy sales means
understanding the top physicians which refer, especially when the
company has a non-exclusive PPO relationship and how to case find
with physicians, UR, case managers and medical directors. This
didactic training manual was designed for sales representatives who
want a quick, easy selling guide for the field. Each diagnosis is
summarized on a 1 to 2 pages for use as a field sales tool. The RFP Question and Answer Workbook
Managed care organizations are
increasingly screening out providers through a formal RFI or RFP
process. While answering these requests is only one step in the
sales cycle with MCOs, it is an essential step which must be
completed with great care and creativity. This workbook guides the
homecare manager through the RFI/RFP process and provides sample
answers for the top questions of MCOs. Included is space for editing
responses to match the MCO questions and your company's response.
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Contact Us: 9719 Concord Pass Brentwood, TN 37027 Telephone: 615-776-3399 Fax: 615-776-3492 Email: Cherneyaj@aol.com
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