Welcome to Cherney & Associates


 

We are a boutique consulting firm with more than 20 years of experience in solving healthcare marketing, sales, operational and financial problems. Our team members have worked with many of the biggest players in the industry and some of its smallest.

 

Our clients include private equity firms, family funds, investment bankers, pharmaceutical companies, medical device manufacturers, distributors, acute and alternate site providers and payers. There isn’t a sector of the industry that we don’t know. We have expertise in every healthcare function - you can drop us into any sector, any firm and any function - and we can figure out your problem and get it solved.



Spotlight on Our Services


 

marketing

 

Marketing & Sales

 

Driving revenue takes an intelligent combination of strategy and implementation as well as the skills to balance the toolbox of: target markets, products and services, distribution, pricing and promotion. We diagnose revenue issues and provide action plans to fit your needs and your budget.

operations

 

Operations

 

Whether you are in the product or service business, syncing the operations, people, procedures, systems and facilities to the rest of the organization is critical for success. Our team has extensive experience refining operations into a well-oiled machine.

finance

 

Finance

 

Financial services in healthcare are challenging as companies are primarily driven by third party reimbursement. Our team is adept at building the financial model, strategies and tactics to leverage the appropriate combination of equity and debt to meet financial expectations.

C&A Blog

 

Revenue is down – we aren't hitting budget – how do we fix this issue? Marketing managers only have 5 basic tools in their "fix it box" – target markets, products and services, pricing, distribution and promotion. It is the job of any good marketing manager to figure out which one of these is the problem child and get a strategy and implementation plan back on track to pump up revenue.

 


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Get in Contact



Alison Cherney - Principal
9719 Concord Pass

Brentwood, TN 37027

Phone: 615.319.8126

Email: cherneyaj@aol.com